It shouldn’t come as a surprise that Amazon collects data about you based on what you buy. If you purchase a lot of cat litter, Amazon will likely infer that you have cats. Similarly, if you buy many anti-acne skin products, Amazon might guess you’re prone to breakouts. While we know that Amazon customizes our shopping experiences based on our purchase history, it can still be surprising to see these personal details laid out in a convenient list, especially when they become uncomfortably intimate.
A Surprising Discovery
One Threads user stumbled upon a section of her Amazon settings that revealed assumptions the shopping giant has made about her. Alongside more benign assumptions like "Shops from women’s departments" and "Probably owns a Shark robot vacuum," she found that Amazon assumes she "has flat buttocks."
“"I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless," the user, @fangirlinmegan, wrote on Threads. "I mean it ain’t wrong but damn did you have to call me out like that?"
