Nine out of ten people felt motivated to act after watching a film outlining threats to food security, the economy, and public health. Researchers have stated that the British government must be honest about the scale of the threat posed by climate and nature breakdown.

Emergency Briefing Overview

Last November, in the first-of-its-kind national emergency briefing, nine experts provided stark assessments in Westminster Hall in London regarding the changes needed in the UK to adapt to the rapidly changing climate and ecological landscape. The event was crowdfunded to produce the People’s Emergency Briefing, a film that highlights the urgent threats posed by climate and nature breakdown.

The film has been viewed by an estimated 185,000 people at over 3,400 screenings and calls on the government to hold a primetime, televised emergency briefing on the climate and nature crisis.

Survey Findings

Of the 13,000 people surveyed:

  • 87% reported feeling more motivated to act after watching the film.
  • 89% believe the government should respond to the crisis with emergency-level mobilization, similar to the response during the Covid-19 pandemic or World War II.
  • 93% felt that the public was not being fully informed about the climate crisis and nature loss.