Reanimated AI Greta Garbo stars again in a ball-bearing advert

Relatives of Hollywood legend Greta Garbo are considering the possibility of her AI likeness taking on more glamorous roles in the 21st century. More than a century after her screen debut and decades after her ashes were laid to rest in a Swedish woodland cemetery, the Hollywood superstar's descendants are exploring the use of AI technology to bring her back to the screen.

Garbo's likeness has already been reanimated for an advert for SKF, a Swedish industrial company, utilizing advanced AI generation technology. This practice, which some critics refer to as "ghostploitation," has also been employed in the case of actor Val Kilmer, who passed away last year.

Craig Reisfield, one of three relatives managing Garbo's legacy, expressed his astonishment at the AI version of his great-aunt, stating,

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"I won’t say no, especially having seen what I’ve seen. It’s pretty incredible and lifelike. So what’s to say that you can’t bring Greta Garbo back in some kind of fashion in a film role?"

Reisfield was particularly impressed by the AI performance created for the SKF advertisement, noting that it was reminiscent of Garbo's early work, as her second-ever screen role was in a 1921 promotional film for the same company.