Welcome to Halloweenmas, a month-long celebration filled with themed fun and gifts, from costume parties to decorating trees, all without the stress, rules, or costs associated with Christmas.
The tree is up, the wreath is hanging on the front door, and you've just opened your advent calendar. All told, it’s beginning to feel a lot like … Halloween. If it sounds like the stuff of nightmares, then that’s the point: Britons are increasingly decorating their homes with ghoulish versions of Christmas traditions. Think of it as Halloweenmas.
The Rise of Halloweenmas
“What was traditionally a single-night celebration has turned into a month-long event mirroring many of Christmas’s traditions, but without the same level of expectation,” said Charlotte Broadbent, the UK general manager for the online wholesale platform Faire.
Analysis of thousands of sales transactions on the platform revealed a significant rise in the number of Halloweenmas products available – up more than 500% in the past four years, from 425 in 2021 to 2,632 in 2025. The biggest areas of growth are trees, wreaths, and ornaments.
According to the budget retailer Wilko, Halloween trees are one of the biggest decorating trends of 2026. It reported that sales of artificial trees were 200% higher in September than a year ago.
““There really aren’t any rules with a Halloween tree,” says Wilko. “You can go all-out or keep it simple with a smaller tree and a few spooky accessories.”
