Clay’s Kareem Amin joins Disrupt 2026

Two years ago, most companies didn’t have a GTM engineer. Now, this role is emerging across the tech industry, with practitioners leveraging AI and automation to build revenue systems that previously required multiple personnel, tools, and manual processes. What has changed, and what implications does it have for how companies attract customers and grow?

At TechCrunch Disrupt 2026, Clay co-founder and CEO Kareem Amin will take the AI Stage for a session titled "The GTM Engineer: How AI Created Tech’s Next Big Job Category." He will discuss how AI has transformed the traditional go-to-market stack and fostered a new discipline, providing attendees with insights into what AI-native GTM looks like in practice and its impact on company growth.

AI is equipping go-to-market teams with innovative methods to:

• Research prospects
• Work with data
• Personalize outreach
• Automate workflows that previously required coordination between different tools and teams

As these capabilities converge, companies are re-evaluating not only their GTM technology but also who is responsible for building and managing the systems that drive growth. For those building companies or rethinking their approaches to sales, marketing, and growth, understanding this new role is crucial.

Traditional go-to-market tasks often involve extensive hours spent on:

• Researching accounts
• Cleaning data
• Qualifying leads
• Preparing outreach
• Transferring information between systems

GTM engineering utilizes AI, data, and automation to convert much of this work into repeatable systems. Clay coined the term in 2023, and its GTM engineering guide describes GTM engineers as practitioners who develop automated revenue workflows instead of manually executing individual GTM tasks.