A 24-hour Finnish TV show dedicated entirely to the live progress of a dog and her six newborn puppies is drawing millions of viewers. The show, titled Pentulive (Puppy Live), features a 24-hour webcam, live evening chat sessions with the dogs’ breeder, a podcast, and an instant notification service that updates followers on the puppies’ progress—from their birth to weigh-ins and first nail trims—for eight weeks.

The Phenomenon of Slow TV

This is the sixth season of the hit show by the broadcaster Yle, contributing to the growing Nordic cultural phenomenon of "slow TV." The trend began in Norway in 2009 with Bergensbanen, a seven-hour train journey broadcast on NRK, followed by SVT’s Den stora älgvandringen (The Great Moose Migration) in Sweden, which features unnarrated glimpses of moose making their annual journey to summer grazing grounds.

Pentulive has long attracted interest from outside Finland, and this year it is also being broadcast in Sweden under the name Valparna live. Yle recently announced that it had sold the format to a broadcaster in the Netherlands.