Liverpool is set to unveil a new 100,000 sq ft visitor attraction dedicated to the Beatles, with plans described as "extraordinary" by Paul McCartney and praised by Andy Burnham for their ambition. The new museum is scheduled to open in 2028, marking a significant upgrade for the Beatles Story, which has been located in Liverpool’s Royal Albert Dock since 1990.
New Ownership and Location
The ownership of the museum will transition to Apple Corps, making it the first official fan experience for the Beatles in their home city. The museum will relocate to the former St John’s Market, situated near Liverpool’s Lime Street railway station, which has been closed since 2024. This new site will allow the museum to expand to four times its current size.
Renovation of St Johns Beacon
In addition to the museum, Apple Corps will renovate St Johns Beacon, Liverpool’s second-tallest building at 450ft, which has also remained unused since 2024. The tower will feature a separate attraction themed around the Beatles’ animated film Yellow Submarine.
A Multi-Hour Experience
The revamped Beatles Story is being promoted as a "multi-hour experience" that will recreate significant settings from the band's history, including:
- Their childhood homes in Liverpool
- The Cavern venue
- Nightclubs in Hamburg
- Abbey Road
- Shea Stadium in New York
- The rooftop concert location on Savile Row in 1969
McCartney expressed his excitement, stating, "I find it incredible and humbling that people are still interested in our story... I love Liverpool. It’s part of who I am, it’s part of who the Beatles are."
